Valentine's Day Social Content

Strategic Design | CPG & Retail Innovation | Scalable Brand Systems I am a Southern California Creative Director with 9 years of experience sitting at the high-stakes intersection of design, marketing, and commercial strategy. My background in Industrial Design and Marketing allows me to view brand building through a unique lens: I don’t just design for the eye; I design for the hand, the shelf, and the bottom line. Throughout my career—ranging from agile startups to established corporate environments—I have specialized in transforming abstract concepts into high-performing visual ecosystems. I’ve built the scalable workflows that allow brand systems to grow, and I’ve led packaging and e-commerce initiatives that have directly translated into successful, recurring revenue streams.I believe that creative leadership is about more than just 'the big idea.' It’s about creating a culture of clarity and empowerment where teams can experiment, solve complex problems, and deliver work that outpaces the market. By blending technical precision in Adobe Creative Cloud with a deep understanding of consumer psychology, I ensure that every touchpoint tells a consistent, compelling, and profitable story.