Role: Creative Director / Brand Designer
Type: Conceptual Rebrand & Campaign
Type: Conceptual Rebrand & Campaign
Challenge
For the NBA Finals, the Clippers needed a campaign that would ignite the city, energize fans, and elevate the team’s cultural relevance. The challenge was to create a Finals-specific identity system that extended across jerseys, OOH signage, and fan engagement activations, while celebrating both the team and the culture of Los Angeles.
Process
I designed the Finals Campaign as an immersive, citywide takeover: Jersey Redesign: Created a bold, limited-edition Finals jersey that merged LA street culture with modern performance aesthetics, positioning the uniform as a collector’s piece for fans. OOH Campaign: Designed billboards, arena wraps, and transit signage to build citywide anticipation. Messaging and visuals highlighted Clippers pride while tying the team identity to LA’s creative culture. Fan Engagement Concepts: A digital “Finals Creator Series” where fans could design alternate jersey concepts and share them online. Interactive AR experiences tied to OOH placements, unlocking behind-the-scenes content when scanned. Arena activations that amplified the Finals atmosphere with immersive visuals, rally cries, and cultural touchpoints.
Result
The campaign demonstrates how the Clippers could turn a Finals run into a cultural movement, uniting the city through design, storytelling, and community engagement. By blending sports branding with LA street energy, the concept positions the Clippers as not just a team in the Finals, but the team of Los Angeles.
