Role: Creative Director / Concept Designer
Type: Speculative Digital Campaign
Year: 2025
Type: Speculative Digital Campaign
Year: 2025
Challenge
The goal was to imagine a collaboration between Honda and Stüssy — two legacy brands rooted in lifestyle and culture, yet in different spaces. The challenge: create a digital-first campaign that authentically fuses motorsport heritage with streetwear credibility, while appealing to a new generation of consumers who value experience and culture over product alone.
Process
I developed the Honda × Stüssy concept as a digital ecosystem spanning social, experiential, and content storytelling: Visual Identity: Merged Honda’s sleek performance aesthetic with Stüssy’s raw, graphic-heavy streetwear language. Campaign Rollout: Designed mockups for social content, motion graphics, and campaign landing pages, showcasing drops of co-branded apparel and limited-edition vehicle accessories. Content Strategy: Concepted short-form video, influencer integration, and AR filters, all designed to amplify shareability and community engagement.Experiential Layer: Proposed a digital-to-physical tie-in — a pop-up “garage meet” experience in key cities, merging car culture and streetwear drops.
Result
The pitch demonstrates how Honda could refresh its cultural cachet by aligning with Stüssy’s streetwear credibility, while Stüssy taps into Honda’s performance and heritage. The campaign blueprint highlights my ability to translate brand DNA into cultural storytelling that lives across digital, social, and experiential channels.
A speculative campaign merging Honda’s motorsport heritage with Stüssy’s streetwear culture. Digital-first rollout imagined through social content, drops, and experiential activations.
