Challenge
During Amazon’s acquisition of Whole Foods, the brand faced a unique moment of transition. The need was to maintain Whole Foods’ trusted, natural identity while integrating new messaging, signage, and in-store visuals that aligned with both company standards.
Process
I collaborated directly with department managers and marketing teams to create store signage, campaign collateral, and Amazon integration visuals. Each piece was designed to feel authentic to Whole Foods’ warm, organic identity while ensuring clarity and consistency during a time of rapid change. Designed departmental signage and seasonal campaign visuals across the store. Produced Amazon acquisition signage, ensuring brand continuity while introducing a new partner brand presence.
Maintained brand compliance across digital and print executions, upholding Whole Foods’ aesthetic integrity.
Result
The updated visuals strengthened the in-store experience during a critical brand transition, providing shoppers with a seamless visual journey that honored Whole Foods’ identity while signaling its new partnership with Amazon. The work ensured brand trust, clarity, and engagement during a high-visibility corporate shift.
