Creative Director: Marvin Javier
Director of Video & Photography: Kaash Rusdan
Year: 2025
Year: 2025
Lime - The Future of Energy
Objective
Create a cinematic brand video that captures the essence of Lime: energetic, youthful, and culture-driven. The video should reinforce Lime as more than a product — it’s a lifestyle brand that fuels ambition, creativity, and performance.
Target Audience
Core: Gen Z and Millennials (18–34), trend-conscious, health & performance focused, socially connected.
Secondary: Athletes, creatives, and professionals who value energy, wellness, and cultural authenticity.
Key Message
“Lime is energy for the new generation.”
It’s not just a supplement — it’s a movement that empowers people to push limits and live at their highest potential.
It’s not just a supplement — it’s a movement that empowers people to push limits and live at their highest potential.
Tone & Style
Bold, fast-paced, and visually striking
Gritty realism mixed with polished cinematic shots
High-energy transitions synced to music (electronic)
Culturally relevant visuals: sports, nightlife, fashion, and creative spaces
