DATE

2017- 2018

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CHALLENGE

The multivitamin market is competitive, and marketing and packaging play a crucial role in standing out. Here are some key challenges:

Market Saturation:
Countless brands offer similar products, making differentiation difficult.

Consumer Skepticism:
People are wary of health claims due to misinformation and unregulated supplements.

Regulatory Restrictions:
Strict rules around health claims make marketing tricky.

Standing Out on Shelves:
The vitamin aisle is crowded, and minimalism vs. loud branding choices can make or break visibility.

Sustainability Demands:
Consumers expect eco-friendly packaging without compromising product integrity.

Information Overload:
Packaging must balance regulatory info, branding, and claims without overwhelming customers.

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SOLUTION 

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To address the signage challenges during Amazon’s acquisition of Whole Foods Market, several strategic solutions were implemented:

Bold, Minimalist Branding

• Use clean, bold typography with a color-coded system for different vitamins or demographics (e.g., orange for energy, blue for immunity).

​​Interactive Packaging

• Add QR codes linking to educational content (e.g., ingredient sources, usage tips).

Clear, Trustworthy Messaging

• Adopt a "clean label" approach: concise language with certifications (e.g., NSF Certified, Non-GMO Project Verified).
• Avoid industry jargon; instead, opt for approachable phrases like “for daily energy” or “supports strong bones.”

Child-Safe and Convenient Design

• Incorporate child-resistant mylar bags while maintaining user-friendly access for adults.
• Develop travel-friendly, single-serving packaging for convenience.

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DISCIPLINES 

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Packaging

3D modeling 

Product Development 

Graphic Design 

In-store displays

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