DATE

2025

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CHALLENGE

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The Los Angeles Clippers have struggled with a cohesive brand identity. Their current logo and color scheme, introduced in 2015, received mixed reviews for being overly simplistic and lacking a distinct personality that reflects the team's dynamic and the vibrant culture of Los Angeles. The design feels corporate and uninspired compared to the more iconic branding of other NBA teams in the city, like the Lakers.

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SOLUTION 

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To make the Clippers' brand resonate more with fans and the community, they should embrace a bold rebrand that reflects the spirit of Los Angeles' coastal energy and the team's gritty, underdog identity though the following:
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Visual Identity Redesign: Introduce a logo that incorporates nautical elements, like stylized waves or a compass, tying back to the "Clippers" name and LA’s harbor heritage.
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Community Engagement: Launch a "We Run the Coast" campaign to build local pride, emphasizing the team's deep connection to the diverse neighborhoods of LA.

Partner with local artists to create murals and host community events, reinforcing the team's presence beyond the arena.
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Fan Centered Experience: Integrate fan-designed merchandise contests and feature local talent 

In branding initiatives to foster a stronger emotional connection. Enhance game day experiences with interactive, ocean themed installations to create a more immersive and memorable identity. 

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DISCIPLINES 

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Brand Identity 

Merchandise 

Graphic Design 

3D Rendering

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